Strategic Business Planning

Strategic Business Planning – a framework for success

Embarking on a strategic planning process takes time and commitment on the part of board and staff. With the organisation's future success as the group's objective, having a road map to navigate the planning process helps lead to better understanding and co-operation. This two day programme takes delegates through the process to a strategic outcome.

Key Objectives

After attending this course delegates will understand:

• Exploring the business environment and analysing data
• Applying business analysis techniques
• Determining the Business Strategy
• Developing a Business Plan and the key elements

Course Outline

• Introduction- The Business Cycle
• The Business Plan
• Elements of a business plan
• Organisational structures
• The corporate environment
• Strategic planning decisions incl; Anthony's Triangle
• Long, medium and short term planning & objectives
• The Business Environment
• SWOT & PESTLE analysis
• Pareto principle
• Gap analysis
• Sensitivity analysis
• Porter's model of competitive forces
• Risk managment - methods of evaluating risk
• Determining the Business Strategy
• Pricing strategies for profit
• Ansoff matrix
• Competitive advantage
• Positioning of products / services
• Boston G.S. matrix
• Pricing strategies for profit
• Customer targetting and Marketing Methods
• Strategy implementation
• Strategy monitoring, evaluation and review

Key Benefits

• Formal planning processes to enhance business development
• Identify market and business development opportunities
• Compiling a Business Plan and understanding key elements
• A framework for success