Marketing - The Essential Guide

Successful marketing campaigns are the cornerstone for increased sales and business growth. This course will explore the fundamental tools and techniques required to gain a competitive advantage through understanding your market and effectively targeting customers, using the most up to date tools and techniques, including e-technology.

Key Objectives

After attending this course delegates will understand:

• Marketing principles and practices
• Effective marketing plans: strategy to tactics
• Target marketing
• Selecting the most appropriate marketing methods
• An introduction to e-marketing

Course Outline

• Undertanding different marketing methodology
• Applying SWOT and PESTLE Analysis
• Approaches to market research
• Effective customer targeting
• Defining and using competitive edge
• Using the marketing mix and segregation
• Developing a marketing plan
• Understanding product life cycle and strategies
• Unique selling proposition
• Effective product service positioning
• Practical marketing techniques
• Selecting appropriate marketing methods - advertising, direct mail, e-marketing
• Price sensitivity and added service value

Key Benefits

• Raised company product profile
• Planned, structured approach to marketing
• Defined selling proposition
• Highy targeted selling
• Well understood markets