Search Engine Optimisation NEW

The course is aimed at small / medium sized business looking to improve their position in the Search Engine search result page.  The focus is on understanding the techniques used to build web-pages that are effectively positioned to convert customers. 

SEO is not a mystery and the course will guide you through the simple steps to ensure that you begin creating web-pages that work.

Whether you are carrying out SEO yourself or working with an agency this course will give you the understanding you need to move to the next level and ask the relevant questions to maximize your investment.

Key Objectives

After attending this course delegates will understand:

• Best practice techniques for SEO
• Identifying techniques that will have negative effects on SEO
• Researching relevant keywords for optimal SEO
• Exploring opportunities through competitor analysis
• Developing an SEO action plan for your website
   

Course Outline

• Setting clear objectives
• Basic SEO techniques
• Importance of Titles / Content
• How search works
• Changing face of search
• Keyword research techniques
• Website analysis
• Competitor Analysis
• Monitoring and Tracking
• Link Building strategies
• Users and language
• International SEO

Key Benefits

• Better understanding of techniques for SEO
• Tools to review the market and competitors
• Be better informed when working with SEO / Web specialists
• Clear steps for creating content that produces results