Successful Sales Techniques

Successful Sales Techniques offers an opportunity to develop the fundamental skills needed to become a successful sales professional. You will acquire the confidence and skills required to present your products and services to existing and potential customers. This course will demonstrate the importance of attitude and motivation through developing professional communication and persuasion techniques.

Key Objectives

After attending this course delegates will understand:

• Reviewing the essential components of the sales process
• Planning and sales preparation
• Applying appropriate selling styles to match buying behaviour
• Making effective use of features and benefits
• Professional questioning techniques creating value in the minds of customers
• Successful negotiations
• Acting on buying signals and closing the sale
• Establishing a profitable relationship with customers

Course Outline

• Conducting effective customer research
• Presenting the right image
• Sales area planning
• Developing smart sales dialogue
• Preparing for face to face sales meetings
• Sales - Account Management
• Defining the unique selling proposition
• Using benefits & selling points
• Overcoming objections
• Pricing your products and services
• Effective non-verbal communication
• Recognising buying signals
• Successful negotiation skills
• Closing techniques

Key Benefits

• Maximising your bottom line
• Generating repeat business
• Understanding and meeting customer needs
• Operating a win-win approach
• Effective deployment of sales resource